Boston Design prints 70,000 copies of the magazine each year with a readership base of over 150,000.
Distribution takes place on a monthly basis. Beginning with the release of each annual issue and for each subsequent month, for one year, various marketing strategies and distribution outlets reaching the key audiences are implemented.
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The following is a sampling of our distribution strategy:
Newstands:
15,000 magazines in locations such as Borders Bookstores, Barnes & Noble Bookstores, Out-of-Town Newsstands, Copley Square News, CVS, Whole Foods, Roche Bros/Sudbury Farms, amazon.com, airport news kiosks and other select independent bookstores and news outlets throughout greater Boston and New England.
Client Distribution:
10,000 magazines to current advertisers and their clients.
Mailing:
12,500 magazines to private mailing lists, affluent homeowners, A.S.I.D. Designers, subscriptions, architects, builders.
Donations to Charity Patrons/Special Events*:
10,000 magazines to high ticket/high profile events such as Build Boston, Horizons for Homeless Children Breakfast, Home Show, Duxbury Show house, Beacon Hill Garden Tour, Concord Museum Garden Tour, Faulkner Hospital/Sagoff Center Ball, Hope Lodge Key Gala, Greater Boston Antiques Festival, Golden Ball Tavern Antiques Show, Marion Antiques Show, Concord New Hampshire Monthly Antiques Show, SoWa Antiques Market, Elm Bank Antique Show, Martha's Vineyard Antiques Show, Nantucket Antiques Show, and Home tours in Sudbury, Dover, Scituate, Weston, Andover, Woburn, Needham, and Milton among others.
Real Estate:
10,000 magazines to real estate agencies in select geographic locations, real estate developments, corporate relocation firms.
Boston Hotels and Luxury Condominiums:
2,500 magazines In Room and/or Concierge to: Four Seasons Hotel, Taj Boston, Boston Harbour Hotel, Atelier 505, Trinity Place, Le Jardin, The Greenhouse, Folio, Avalon at the Prudential Center, Archstone at Boston Commons, among others.
Mailing:
12,500 magazines to private mailing lists, affluent homeowners, A.S.I.D. Designers, subscriptions, architects, builders.
Other Complimentary Copies:
10,000 magazines to Boston Design Centers, high-end salons, health clubs, yacht clubs, professional office buildings, country clubs, couture personal shoppers and Newcomers Clubs.
*Charity patrons and special events may change each year.
