September 30, 2014 | Anonymous
On September 25, 2014, Boston Design Guide joined Roche Bobois as they celebrated their 40th year of business in the United States with the launch of their Traveler Collection. The Traveler Collection is a collaboration with American designer Stephen Burks. The brand celebrated this milestone by welcoming 150 guests at their beautiful Boston store location at 2 Avery Street. This exciting preview marked the first time the company has introduced a product outside Paris or Milan.
Below, Boston Design Guide Web Editor Jen Harvey and Account Manager Sharon Litchfield try out the new chair with designer Stephen Burks himself.
The Traveler Collection is comprised of a pair of chairs, an American version and a European version. The chairs explore and illustrate the differences between the two cultures - the refined elegance of the French and the modern, more laidback style of the Americans. Below, the European version, with its unique, carriage-inspired metal frame.
Below, original plans drawn up by designer Stephen Burks. The party provided an opportunity to gain some insight into the creative process behind the chair's design.
Below, some photos of the Boston Design Guide team celebrating with other attendees.
BDG Account Manager Sharon Litchfield with Greg Sweeney of Mitchell Gold + Bob Williams
BDG Account Managers Ellie Benson and Sharon Litchfield with Founder of Finelines Karen Gilman and Co-Owner of Window Imagination Jayne Kallas
BDG's Jennifer Harvey, Ellie Benson, Sharon Litchfield, and Stefanie Faye
Roche Bobois Creative Director Nicolas Roche says, "It was important to work with an American designer during this landmark year - our 40th in the U.S. market. We were magnetically drawn to Stephen's international approach and his ability to acknowledge the contribution of all peoples and synthesize them in a multicultural project."
Attendees of the party enjoyed food provided by Table of Content and beautiful jazz by singer Rebecca Paris.
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